HIDE & JACK is a brand of sneakers Made in Italy, founded in 2014 by the two brothers Alberto and Nicola Franceschi, inspired by R. L. Stevenson's novel "The Strange Case of Dr. Jekyll & Mr. Hyde".

Leitmotif of HIDE & JACK collections is a contemporary and playful reinterpretation of the concept of dualism to emphasize that each style of dressing can hide a double personality. Sneakers with minimal lines, show their stronger side through the colored mix of soles and uppers.

The company, with headquarters and laboratories in the famous footwear district of the Riviera del Brenta, has entrusted the production to experienced craftsmen and ensure a style craftsmanship made in Italy, the undisputed synonymous with high quality all over the world.

Stylistic innovation and attention to details, as well as a research design, are the strong points of the brand identity of HIDE & JACK, which brought a rapid development of the distribution of brand on the Italian market and the foreign one.

Along the River Brenta, among villas, frescoes and beautiful gardens, comes the Riviera del Brenta: an area chosen by the wealthy Venetian patricians as an ideal holiday resort.

The perpetuation of this tradition born in the '600, when these Venetian lords came here to get their shoes crafted, thanks to already well known elegance and style, made the Riviera del Brenta to become the excellence of luxury footwear worldwide.

Quality, accuracy, refinement, attention and care in the manufacturing process resulting from the craftsman character of most of companies that have made big brands which chose shoe factories of the Brenta River for the production of footwear of the most exclusive brands.

It all started as an inspiration: "to create a shoe that could transform its appearance through the application on the upper of a variety of removable covers."

Thus the first HIDE & JACK collection was born, the "0 Model", it consists of a single line, two colors, two soles and 52 covers to 208 combinations.

It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Challenge the status-quo. Inspire moments of diversity by wearing unique, long-lasting comfortable footwear. Create value and make difference.


be a great place to work where people are inspired at their best.


bring to the world a portfolio of quality shoes that anticipate and satisfy people’s desires and needs.


nurture a winning network of customers and suppliers, together we create mutual, enduring value.


Be a highly effective, lean and fast-moving organisation.

Work Smart

Act with urgency. Remain responsive to change. Have the courage to change course when needed. Work efficiently. Be accountable for our actions and inactions. Learn from our outcomes: what worked and what didn’t.


Hide&Jack is currently featured in shop windows of the premier fashion boutiques globally in more than 15 countries.
The company is working with some of the most important department stores and buyers, all around the world, to increase its brand awarness.
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